ONLINE VIDEO BOOMS AND PART OF THE REASON IS THE US WRITER’S STRIKE
January 11th 2008 02:43
The US writers strike has proved a boon for online video broadcasters and the expense of traditional television, and according to new figures from Nielsen Online some online video sites have doubled their audience since the strike began.
TechCrunch reports that according to Nielsen’s figures, YouTube’s audience was up 18 percent in the two months after the strike started and Crackle doubled its audience from 1.2 million users to 2.4 million users
A BBC report quoted Nielsen analyst Alex Burmaster saying, “that is greater growth than you would normally see in such a short period and the strike could be a possible factor.”
The report also said that 15 percent of respondents said they had used a video-sharing site “yesterday” – the day before they were contacted for our survey. A year ago, 8 percent had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly
doubled from the end of 2006 to the end of 2007.
The Wall Street Journal also reported that as the internet becomes a larger provider of video, and technology makers ease the flow of that content to television sets, it threatens the US cable and satellite industries. Consumers may be more inclined to keep their less-expensive internet services than their cable-TV subscriptions.
| 50 |
| Vote |
subscribe to this blog
