UK RESEARCH COMPANY PREDICTS THAT WEB 2.0 WILL DIE IN 2008 DUE TO AD WITHDRAWAL
December 26th 2007 23:24
Another big call: UK based research firm Scivisum has predicted that web 2.0 will die in 2008, as “cautious companies pull their advertising from user-generated content web sites, worried about the effect on their brand of appearing alongside questionable content.”
Scivisum also suggests that “consumers and companies will continue to adopt a nomadic attitude towards web 2.0 websites, flocking to the ‘next big thing’ until the market becomes so saturated that consumers will actually be turned off.”
New figures from the Interactive Advertising Bureau and PricewaterhouseCoopers show that internet advertising continues to grow to record levels, with the third quarter internet ad spend in the US hitting US$5.2 billion, a $1.1 billion/ 25.3 percent increase over the same quarter in 2006.
Meanwhile, the latest forecast for internet advertising from eMarketer, shows that in the US it will rise from $21 billion this year to $42 billion in 2011. During that time period, web advertising’s share of the overall ad market in the US will also roughly double from 7.4 percent to 13.3 percent.
- From MediaBlab
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Comment by Damo
Web 2 had nothing to offer consumer where set on the concept that Internet means free stuff.
Sponsors need consumers before they try to start to build exclusive empires.
Web 2 was attacking their consumer base.
Duh.
Comment by Ahmed
Video Gamer Kids
Little Green Foosballs
PolyKicks
You don't just invest value a website for 15 billion (which is just a billion under the networth of Ford) and get away with it.
Comment by Arun On Technology
Advertising is all about the prospective audience. The increase in sales of online ads is no accident but a fact that firms are obtaining return on their investments.
True that there is a sort of Boom 2.0 going on out there but this time there's a difference as in real value and the reach of the net. The internet is a lot more accessible than it was a decade ago and entry barriers are a lot lower than they were ten years ago.
Moreover, firms doing well have learnt from the yesteryears and more investment goes into R&
The Web 2.0 bust call for 2008 right now only seems a way for the above mentioned firm to grab some headlines.
The internet does appear to be an all for free place but lets not forget that the price we pay here is our attention. And revealing more about yourself by putting your content online makes it that much better for firms to target their desired audience