ASIAN MEDIA ROUNDUP FOR FINAL WEEK OF 2008: MORE VIET MEDIA CRACKDOWNS; UGLY BETTY GOES CHINESE
January 3rd 2009 06:06
CHINA: The Wall Street Journal reported that a remake of the TV show Ugly Betty is being used by Unilever's Dove to help solve its Chinese beauty problem. Dove ads showing real-life models have been a hit in the US, but not in China, where women aren't driven to buy products promoted with so-called real faces.
To address that cultural difference, WPP's Mindshare brokered a deal to bring a version of the show to Chinese TV, giving Unilever the right to exclusive ads and product placements during the show, as well as a script built around the company's Chinese version of the Dove campaign.
THAILAND: The new Information and Communications Technology minister vowed on December 28 to make it a priority to block websites insulting the monarchy.
The Bangkok Post reported that Ranongrak Suwanchawee told senior Information and Communications Technology officials that most of the websites originated outside the country and would be blocked, as would sites considered obscene and those offering online games and gambling.
She said her predecessor in the post mistakenly believed that little could be done to control sites originating overseas.
CAMBODIA: Kang Kallyan and Ung Chamroeun, both journalists for Cambodge Soir Hebdo, obtained first and third prize, respectively, in a competition organized by the Club of Cambodian Journalists and the Lutheran World Federation NGO. The topic of this competition was focused on rural development. Twenty-two journalists from various newspapers and magazines throughout the country sent in their articles to compete.
INDIA: Business publication Mint announced senior level changes in its editorial team. Raju Narisetti, editor-in-chief of the paper since its inception, is moving back to the US. He will continue his association with HT Media as its advisory editorial director. Mint’s managing editor R Sukumar will succeed Narisetti as editor. The change is effective January 2009.
INDIA: In the last couple of months, newsprint prices have dropped by 18 percent to 25 percent on a month-on-month basis. Most publishers expect a further “correction” in prices but are also quick to state that this does not bring any relief given the current economic pressures that the industry is facing.
To address that cultural difference, WPP's Mindshare brokered a deal to bring a version of the show to Chinese TV, giving Unilever the right to exclusive ads and product placements during the show, as well as a script built around the company's Chinese version of the Dove campaign.
The Bangkok Post reported that Ranongrak Suwanchawee told senior Information and Communications Technology officials that most of the websites originated outside the country and would be blocked, as would sites considered obscene and those offering online games and gambling.
She said her predecessor in the post mistakenly believed that little could be done to control sites originating overseas.
CAMBODIA: Kang Kallyan and Ung Chamroeun, both journalists for Cambodge Soir Hebdo, obtained first and third prize, respectively, in a competition organized by the Club of Cambodian Journalists and the Lutheran World Federation NGO. The topic of this competition was focused on rural development. Twenty-two journalists from various newspapers and magazines throughout the country sent in their articles to compete.
INDIA: Business publication Mint announced senior level changes in its editorial team. Raju Narisetti, editor-in-chief of the paper since its inception, is moving back to the US. He will continue his association with HT Media as its advisory editorial director. Mint’s managing editor R Sukumar will succeed Narisetti as editor. The change is effective January 2009.
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