PROBLEMS IN THAILAND'S PAY-TV SECTOR
January 23rd 2008 11:02
ISSUES TO BE ADDRESSED IN THAI PAY-TV SECTOR BEFORE SUBSTANTIAL GROWTH CAN BE ACHIEVED
The Cable & Satellite Broadcasting Association of Asia released its ‘Thailand in View’ market report, providing an up-to-date overview of the pay-TV industry in Thailand, as well as the opportunities and challenges in terms of regulatory and political factors.
Thailand in View provides an in-depth study of the country’s pay-TV environment, plus a regulatory and stakeholder analysis, along with key contacts of Thailand cable TV industry and a draft of the Broadcasting Bill 2007.
Meanwhile, there are several issues in the Thai market that need to be addressed before further substantial growth can be achieved, including widespread signal theft and a regulatory environment that permits unlicensed operators in the provinces.
There is also room for significant pay-TV advertising growth. As of now, the Thai government has only given tacit approval for pass-through, non domestic pay-TV advertising, while privately owned pay-TV operators at this time cannot carry any domestic advertising at all, which has suppressed the willingness of industry players to further invest in this sector. The industry hopes that recently-passed broadcasting legislation will unambiguously pave the way for lifting the advertising ban.
“Thailand should have a far more robust pay-TV market given its population, GDP, level of entertainment consumption and the maturity of the advertising industry,” said Cable & Satellite Broadcasting Association of Asia ceo Simon Twiston Davies.
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