AMERICAN NEW MAGAZINE LAUNCHES FALL TO 16 YEAR LOW
January 1st 2008 07:34
The New York Post reports that new American magazine launches in 2007 fell to just 650 titles, the lowest such tally in 16 years, according to Samir Husni, a University of Mississippi professor.
Husni said the last time there were less launches was in 1991, with a total of 553.
But Husni doesn’t embrace conventional wisdom that suggests this is due to the encroachment of the web, but suggests it could simply be due to an overcrowded market, not to mention overcrowded magazine racks in retail outlets.
He said, “I don't blame the internet. In 1980, we had 2,000 titles on newsstands. Now there are 7,200 titles on newsstands. I think the magazine industry is still alive and kicking."
He noted that the number of 2007 launches was trending even lower until the final months of the year. "The big publishers hit the brakes in the first half, but we saw a lot of small specialized publications appearing in the second half."
- From MediaBlab
Husni said the last time there were less launches was in 1991, with a total of 553.
But Husni doesn’t embrace conventional wisdom that suggests this is due to the encroachment of the web, but suggests it could simply be due to an overcrowded market, not to mention overcrowded magazine racks in retail outlets.
He said, “I don't blame the internet. In 1980, we had 2,000 titles on newsstands. Now there are 7,200 titles on newsstands. I think the magazine industry is still alive and kicking."
- From MediaBlab
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