READERS DIGEST TO LAUNCH BEST HEALTH IN CANADA
January 22nd 2008 10:23
Media in Canada reports that Montreal-based Reader's Digest Magazines Canada plans to introduce a new magazine titled Best Health in March. Aimed at women 35-55, it will launch with a print run of 100,000 copies and publish six issues per year.
"We're very excited about the response we've had in the marketplace from advertisers, newsstand chains, both retailers and wholesalers, and consumers," Larry Thomas, publisher, Readers Digest magazines, told Media in Canada.
Thomas predicts that the new magazine will do well, even in its extremely crowded market sector. "Obviously, there's a competitive environment out there. But we think there is a strong interest in this particular subject, and that [advertisers] are interested in being in the environment we're going to offer."
While no online version of Best Health is planned, a supportive website - www.besthealthmag.ca - will go live on March 15.
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