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HOW MANY AUSTRALIAN PUBLIC RELATION PROFESSIONALS DOES IT TAKE TO SCREW IN A LIGHT GLOBE?

May 10th 2009 09:18

The battle between public relations and practitioners continued last week in Australia, with the Public Relations Institute of Australia holding its journos versus PRs debate.

Sydney academic Professor Jim Macnamara lent levity to the debate by reporting that he first PR worked in Jerusalem about 2000 years ago. He told the audience, “Someone asks them if they can walk on water. Their answer was ‘No but if you find me somebody who can, I can guarantee you a full page in the New Testament’.”
A gag from Public City’s Marie Najjar was more direct: “How many PRs does it take to screw in a light bulb? Two, but how did they get in there?”


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