NBC UNIVERSAL LAUNCHES NEW WEB SITE TODAY FOR ITS ACCESS HOLLYWOOD ONLINE NEWS MAGAZINE
January 7th 2008 11:31
TVWeek in the US reports that NBC Universal will today unveil a new web site for syndicated entertainment newsmagazine, titled Access Hollywood at the Consumer Electronics Show.
The new web destination for the show will include more video on the home page, better navigation and a design that marries both blog and magazine features. The home page will feature two videos and improved video search tools. Videos will play directly on the home page.
“Access Hollywood hopes to attract more ad dollars with the facelift and also remain competitive in the entertainment news arena online. The show relaunched its web site in May 2006, giving it a top-to-bottom makeover. But that redo became antiquated quickly with the profusion of web video in the last two years. Online video will grow from US$1.4 billion in ad spending in 2008 to $4.3 billion in 2011, according to eMarketer.
- From MediaBlab
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