NATIONAL GEOGRAPHIC TO GO GREEN WITH NEW QUARTERLY MAGAZINE
January 16th 2008 08:10
America’s Mediaweek reports that National Geographic will convert its Green Guide bimonthly newsletter to a full-fledged quarterly magazine in early March.
National Geographic Green Guide will have tips for leading an eco-friendly life, home improvement advice, product news and reports on environmental issues.
The premiere issue will examine ways American homeowners can reduce their carbon footprint.
Seth Bauer, editorial director, said the magazine is written for general consumers, not for enviromaniacs, and added “is chock-full of simple, useful ideas, broken down into achievable steps that make going green a gradual and affordable process rather than an all-or-nothing plunge.”
National Geographic bought the Green Guide newsletter and web site in March 2007 from founder and publisher Wendy Gordon. The newsletter was discontinued last month, but the web site is still updated weekly
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