REUTERS AND INTERNATIONAL HERALD TRIBUNE TEAM UP
December 10th 2007 11:23
REUTERS AND INTERNATIONAL HERALD TRIBUNE TEAM UP
Reuters reports that Reuters and the International Herald Tribune will launch a co-branded daily online and print business report for the newspaper from next month.
From January 7, business sections of the International Herald Tribune and the newspaper's online site will be rebranded and carry content written and edited by Reuters staff.
The collaboration also covers the International Herald Tribune’s Asian editions, and replaces an agreement the Herald Tribune has with Bloomberg that finishes at the end of the month.
The co-branding venture will combine news, analysis and comment from business writers and columnists at the International Herald Tribune, the New York Times and Reuters. Under the deal, the International Herald Tribune will still be allowed to use content from third-party news providers.
COMMENT: It is interesting to speculate whether this move is a gambit to stave off the Murdoch News Corp-Wall Street Journal machine that will begin testing its muscle this month, and which is the already-avowed enemy of the New York Times Company, which owns the Paris-based International Herald Tribune.
- From MediaBlab by Peter Olszewski
Reuters reports that Reuters and the International Herald Tribune will launch a co-branded daily online and print business report for the newspaper from next month.
From January 7, business sections of the International Herald Tribune and the newspaper's online site will be rebranded and carry content written and edited by Reuters staff.
The collaboration also covers the International Herald Tribune’s Asian editions, and replaces an agreement the Herald Tribune has with Bloomberg that finishes at the end of the month.
COMMENT: It is interesting to speculate whether this move is a gambit to stave off the Murdoch News Corp-Wall Street Journal machine that will begin testing its muscle this month, and which is the already-avowed enemy of the New York Times Company, which owns the Paris-based International Herald Tribune.
- From MediaBlab by Peter Olszewski
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