SINGAPORE FREE PAPER GOES BI-CULTURAL
December 8th 2007 06:35
SINGAPORE’S FREE MY PAPER TO DOUBLE IN SIZE AND BECOME BI-CULTURAL, NOT JUST BI-LINGUAL
Singapore’s free Chinese-language newspaper My Paper will double in size from a 24-page paper to 48 pages next month to incorporate an English language section.
The print run will also be increased from 180,000 to 250,000 copies daily, Mondays to Fridays.
But the paper will be more than just bi-lingual – it will be bi-cultural.
That is to say Chinese minds often view things differently to a western mind set and the paper will attempt to capture the essence of these different cultural viewpoints, not just language differences.
Singapore’s Electric Newpaper says, “It will be one newspaper with two heartbeats.”
The Elecrtric Newpaper gave the example of the Chinese erotic thriller movie Lust. It bombed when viewed through western eyes which couldn't quite figure out just where, in the long-drawn out plot, the much-anticipated lust was.
It hit home, though, with Chinese audiences who understood the movie's many subtleties.
Deputy editor of The Straits Times' Life section Yeow Kai Chai pointed this out yesterday as an example of the gulf in viewpoints that exists today, even in a globalised world.
It's a mind gap he's hoping to bridge next month when he starts as editor of the English- language editorial section at My Paper.
He said, 'My Paper will take a unique approach to news ‘We will combine the worldviews of the English-speaking audience and the Chinese-speaking audience.
Goh Sin Teck, editor of the Chinese section said, “Each story will be played to the strength of each language, in deciding which section it will end up in.'
Targeted at working adults aged 20 to 40, My Paper was launched about a year ago to satisfy a new generation of Singaporeans educated in both English and Chinese.
The change is made in response to strong market demand.
My Paper is available at MRT stations, bus interchanges, offices and selected homes.
From MediaBlab by Peter Olszewski
Singapore’s free Chinese-language newspaper My Paper will double in size from a 24-page paper to 48 pages next month to incorporate an English language section.
The print run will also be increased from 180,000 to 250,000 copies daily, Mondays to Fridays.
But the paper will be more than just bi-lingual – it will be bi-cultural.
That is to say Chinese minds often view things differently to a western mind set and the paper will attempt to capture the essence of these different cultural viewpoints, not just language differences.
The Elecrtric Newpaper gave the example of the Chinese erotic thriller movie Lust. It bombed when viewed through western eyes which couldn't quite figure out just where, in the long-drawn out plot, the much-anticipated lust was.
It hit home, though, with Chinese audiences who understood the movie's many subtleties.
Deputy editor of The Straits Times' Life section Yeow Kai Chai pointed this out yesterday as an example of the gulf in viewpoints that exists today, even in a globalised world.
It's a mind gap he's hoping to bridge next month when he starts as editor of the English- language editorial section at My Paper.
He said, 'My Paper will take a unique approach to news ‘We will combine the worldviews of the English-speaking audience and the Chinese-speaking audience.
Goh Sin Teck, editor of the Chinese section said, “Each story will be played to the strength of each language, in deciding which section it will end up in.'
Targeted at working adults aged 20 to 40, My Paper was launched about a year ago to satisfy a new generation of Singaporeans educated in both English and Chinese.
My Paper is available at MRT stations, bus interchanges, offices and selected homes.
From MediaBlab by Peter Olszewski
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