AL JAZEERA'S ASIAN PUSH
December 8th 2007 03:40
AL JAZEERA SPEARHEADS INTO ASIA WITH BROADCAST RIGHTS IN SINGAPORE AND KIDS PROGRAM IN MALAYSIA
Al Jazeera, recently granted broadcasting rights in Singapore, will being airing its programs there some time this month.
The broadcaster's application through SingTel, which owns the Optus telco in Australia, was approved by the Media Development Authority of Singapore in early-December and is part of its plans to expand in Asia.
"We look forward to bringing our brand of ground-breaking news to the country. This is yet another positive step in our global expansion efforts, one that should offer us interesting new opportunities in Singapore," Phil Lawrie, Al Jazeera English's head of global distribution told Brand Republic’s Media Asia.
In another move, Al Jazeera Children's Channel has opened a representative office at Cyberjaya, Malaysia, to help extend its reach into the Asia-Pacific.
The Children’s Channel executive general manager, Mahmoud Bouneb, said that the move was part of a strategy to increase the channel's portfolio and offer world class animation and multimedia content for Arabic speaking children around the world.
Our aim is to be the bridge between Muslim kids around the world, as well as offer a supplement to the school curriculum, which includes Arabic language classes every week," he added
The Asia Pacific Broadcasting Union said that explained that the Malaysian bureau would coordinate content exchange initiatives in the region, knowledge and skills exchanges, and other collaborative initiatives.
This month the Al Jazeera Children’s Channel will commence the production of a 26-episode 3D animation series, aimed at 10-12 year olds, in partnership with Malaysia's Multimedia Development Corporation.
This alliance also hopes to eventually cover digital content for new technology platforms in the future.
- From MediaBlab by Peter Olszewski via Dow Jones' Factiva
Al Jazeera, recently granted broadcasting rights in Singapore, will being airing its programs there some time this month.
The broadcaster's application through SingTel, which owns the Optus telco in Australia, was approved by the Media Development Authority of Singapore in early-December and is part of its plans to expand in Asia.
"We look forward to bringing our brand of ground-breaking news to the country. This is yet another positive step in our global expansion efforts, one that should offer us interesting new opportunities in Singapore," Phil Lawrie, Al Jazeera English's head of global distribution told Brand Republic’s Media Asia.
The Children’s Channel executive general manager, Mahmoud Bouneb, said that the move was part of a strategy to increase the channel's portfolio and offer world class animation and multimedia content for Arabic speaking children around the world.
Our aim is to be the bridge between Muslim kids around the world, as well as offer a supplement to the school curriculum, which includes Arabic language classes every week," he added
The Asia Pacific Broadcasting Union said that explained that the Malaysian bureau would coordinate content exchange initiatives in the region, knowledge and skills exchanges, and other collaborative initiatives.
This month the Al Jazeera Children’s Channel will commence the production of a 26-episode 3D animation series, aimed at 10-12 year olds, in partnership with Malaysia's Multimedia Development Corporation.
- From MediaBlab by Peter Olszewski via Dow Jones' Factiva
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