AMERICAN ADVERTISERS LOBBY OVER PROPOSED FCC TV PRODUCT PLACEMENT RULES
December 18th 2007 01:57
TV Week reports that advertising groups in the US are making a last-minute bid to head off the Federal Communications Commission’s launch of a formal rule-making on TV product placement.
The FCC vote is due tomorrow, and executives of the American Association of Advertising Agencies, the American Advertising Federation and the Association of National Advertisers are arguing in a letter to the commissioners that the “rule-making” should be downgraded to an “inquiry” because there is little evidence that product placement is either harmful or misleading.
FCC chairman Kevin J. Martin announced plans for the inquiry in the wake of petitions from Commercial Alert, a consumer group, and pleas from U.S. Reps. Henry Waxman, D-Calif., and Ed Markey, D-Mass. The congressmen said product placement is increasingly “blurring” the lines between content and advertising, leaving viewers without any certainty on whether they are seeing commercial messages.
- From MediaBlab
| 34 |
| Vote |
