REGIONAL TV TO CAPITALISE ON AUSTRALIA’S ANNUAL HOLIDAY MIGRATION OF VIEWERS FROM METRO MARKETS
December 17th 2007 22:57
Australia’s regional TV networks WIN and NBN hope to profit from the summer migration of metropolitan viewers to regional markets over the next two months of the holiday season.
The Australian reports, “The multi-media effort to lure national advertisers, who traditionally focus on the five capital cities, will tap into specially created websites focusing on more than 30 regional centres with strong tourism markets.
WIN NBN general manager of business development Scott Corcoran said the project was a trial this year, but while the broadcaster has been unable to gather panel data on the influx of viewers to regional markets, analysis of data from Tourism Australia and the census suggest audiences rise over the summer months by between 10 and 20 percent.
- From MediaBlab
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