SAFFRON MEDIA IN INDIA TO LAUNCH SUBSCRIBER ONLY HOSPITALITY MAGAZINE
December 17th 2007 11:28
Saffron Media, a division of India’s Adfactors Group, is launching HospitalityBiz India, a news magazine and portal, to provide quality information to hoteliers and industry consultants.
The initial print run for the fortnightly subscription-only magazine is expected to be 10,000 copies to be distributed in about 15 major Indian cities.
Agencyfaqs said, “The magazine and the portal will feature trade related trends, cost analysis and detailed content on hotel operations, including food and beverages, housekeeping, technology, security and front office.
Target audience for the magazine includes business leaders, executives, managers and entrepreneurs in the industry and its related segments, such as hotels, restaurants, hotel management institutes, real estate developers, catering companies, hospitals, air catering companies, food product suppliers, interior and architecture designers, centre and state level ministries, and ancillary service providers.
HospitalityBiz India will be marketed through trade shows, events and online promotions. Saffron Media’s portfolio includes publications in the life sciences group such as pharmaceuticals and healthcare, capital expenditure, research, food and beverages and travel and hospitality across Southeast Asia, West Asia and Europe
- From MediaBlab
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