INDIA’S THE WEEK MAGAZINE EXPANDS COVERAGE BEYOND NEWS AND ANALYSIS
December 17th 2007 09:19
India’s Malayala Manorama Group’s weekly news magazine, The Week completes its silver jubilee on December 25 this year by changing its baseline from ‘Your Weekly Newsmaker, to ‘Journalism with a Human Touch.’
This signals that The Week is about to expand its coverage beyond news and analysis.
“Though our core coverage areas will remain politics, business and investigation, our focus will be on covering all this with a human touch,” managing editor Philip Matthew, told Exchange4media.
According to ABC Jan-June 2007 figures, The Week is one of India’s largest circulated weekly newsmagazine with a net paid circulation of 201,192, and was among the first to start a website in the ’90s.
Philip Mathew said, “We have constantly made innovations over the past 25 years, and we will continue to do stories like our ‘Man of the Year’. This cover feature is one of our best known properties. On our 20th anniversary, we honoured the men and women that we had thus featured at a function in Mumbai, and released a book titled Prophets of New India.”
- MediaBlab
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