SOUTH AFRICA’S MEDIA24 SHUTS DOWN INSTYLE AND WISDEN CRICKETER MAGAZINES
December 10th 2007 23:52
South Africa’s magazine publishing giant Media24 has shut down on two of its magazines which, three months ago, were caught up in a massive sales-figures scam, according to South Africa’s The Times.
Media24 announced at the weekend that it had closed down InStyle and The Wisden Cricketer because the magazines were no longer considered to be commercially viable.
Media24 Magazines owns 60 titles, including You, Huisgenoot and Drum, and claims to sell more than 5.9 million magazines a month.
In September, it was forced to restate the circulation figures for several of its women’s titles including InStyle SA, after a routine audit uncovered inflated circulation figures.
Charlene Beukes, publisher of InStyle, denied to The Times that the closure was due to the circulation debacle, but said it had “had an effect” on the magazine.
No-one could be reached for comment on the closure of The Wisden Cricketer.
- From MediaBlab by Peter Olszewski via Factiva
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