UK PUBLISHER IPC PARTNERS WITH PREMIUM PUBLISHERS ONLINE TO WOO EUROPEAN DIGITAL ADVERTISERS
December 17th 2007 09:15
Major UK magazine publisher IPC will become a partner in the Premium Publishers Online sales network to develop digital opportunities for European advertisers.
Journalism.co said that IPC will join Associated Northcliffe Digital, El Mundo in Spain, 01net in France and Telegraaf Media Groep in the Netherlands in the network.
IPC Media director of digital advertising Nicholas Bradley negotiated the partnership with Gary Popl, director of international sales, Premium Publishers Online, and IPC titles, including NME.com, nuts.co.uk and nowmagazine.co.uk, will be promoted to European advertising clients.
Nicholas Bradley said, "As our online portfolio expands and thrives, it makes perfect sense to join the Premium Publishers Online network, for the first time providing pan-European clients with one-stop access to our pre-eminent web brands."
- MediaBlab
Journalism.co said that IPC will join Associated Northcliffe Digital, El Mundo in Spain, 01net in France and Telegraaf Media Groep in the Netherlands in the network.
IPC Media director of digital advertising Nicholas Bradley negotiated the partnership with Gary Popl, director of international sales, Premium Publishers Online, and IPC titles, including NME.com, nuts.co.uk and nowmagazine.co.uk, will be promoted to European advertising clients.
- MediaBlab
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