SHANGHAI TO LAUNCH INTERNATIONAL TV CHANNEL FOR FOREIGN MARKET ON JANUARY 1
December 17th 2007 09:09
Shanghai will launch an international channel aimed at the foreigners market on January 1, 2008, as part of an effort to become an international and cultural metropolis, and will compete with the government channel CCTV-9.
Xinhua news agency reports that the International Channel Shanghai is expected to serve as a window to showcase the economic and cultural development of Shanghai and also provide its audience with entertainment and information, said Li Ruigang, president of Shanghai Media Group
The International Channel Shanghai programs, covering news, information, fashion, entertainment, foreign TV shows and movies, will be aired in English and Japanese, with Chinese captions, for 19 hours a day.
The new channel will also focus on the 2010 World Expo by launching a weekly program, Expo Connection, in an effort to keep locals and foreigners informed of the preparatory progress.
Shanghai TV was the first broadcaster in China to provide English programs. News At Ten and Shanghai Noon, which started broadcasting in 1986, were the first English language news program in the country.
- MediaBlab
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