TENNIS AUSTRALIA TO FOLLOW CRICKET AUSTRALIA BY LAUNCHING ITS OWN BROADBAND TV CHANNEL
December 17th 2007 09:05
Tennis Australia has launched its own on-demand broadband television channel for next year's Australian Open.
The Australian reports that Tennis Australia has followed Cricket Australia in attempting to develop its own revenue stream from internet content, but while cricket retains its internet rights, Tennis Australia recently signed, another five-year deal that gives its local free-to-air broadcast and online rights to the Seven Network.
Tennis Australia will offer domestic internet users free match and session highlights and off-court video coverage on the australianopen.com website.
But, The Australian reports, in markets where there is no broadcast agreement, such as China, South America and the Middle East, viewers will be able to watch live coverage of the action on up to six courts for a subscription fee of expected about A$35.
Cricket Australia is relaunching its own broadband channel with more behind-the-scenes footage. It generated 2 million on-demand and live streams last year and is understood to have sold several thousand subscriptions.
- MediaBlab
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