SONY SPONSORS NETWORK TEN’S HD CHANNEL AUSTRALIAN LAUNCH TODAY
December 16th 2007 09:09
Network Ten has secured a sponsorship agreement with Sony for TEN-HD, Australia's newest free-to-air digital channel, launched today.
The deal between Ten and Sony was finalised by the media agency Starcom.
Sony's group manager corporate marketing, Tim Rich, said, "Sony has just released its latest High Definition Benchmark Report, produced independently by GfK, which shows that consumers are spending more on HD products than ever before. This partnership is a great fit for Sony as our Bravia LCD TVs provide the best way of enjoying HD content in the home.
"HD is the way the world is heading and this is evident by the support HD has from Ten, as well as the rise in sales of HD TVs, particularly in LCD TVs which made up 53 percent of all HD TVs sold in the third quarter of 2007.”
Dominos and KFC, Ten’s longstanding advertisers, have also been confirmed as sponsors of TEN-HD.
Exclusive programs not shown on the main Ten channel include block-buster movies Black
Hawk Down and Snatch; award winning documentaries such as National Geographic's Amazing Planet; cult following sci-fi programs Battlestar Galactica and The 4400, and critically acclaimed dramas Veronica Mars, The Shield and Over There.In October, Sony and Ten teamed with News Ltd Sunday newspapers in a national promotion to raise awareness of HD and give consumers the opportunity to win one of 100 Sony Bravia HD LCD TVs.
- MediaBlab
The deal between Ten and Sony was finalised by the media agency Starcom.
Sony's group manager corporate marketing, Tim Rich, said, "Sony has just released its latest High Definition Benchmark Report, produced independently by GfK, which shows that consumers are spending more on HD products than ever before. This partnership is a great fit for Sony as our Bravia LCD TVs provide the best way of enjoying HD content in the home.
Dominos and KFC, Ten’s longstanding advertisers, have also been confirmed as sponsors of TEN-HD.
Exclusive programs not shown on the main Ten channel include block-buster movies Black
Hawk Down and Snatch; award winning documentaries such as National Geographic's Amazing Planet; cult following sci-fi programs Battlestar Galactica and The 4400, and critically acclaimed dramas Veronica Mars, The Shield and Over There.In October, Sony and Ten teamed with News Ltd Sunday newspapers in a national promotion to raise awareness of HD and give consumers the opportunity to win one of 100 Sony Bravia HD LCD TVs.
- MediaBlab
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