SONY HIRES EX-LOADED EDITOR TO LAUNCH ITS FIRST MAGAZINE IN THE UK
December 16th 2007 03:30
Sony has hired a former editor of Loaded to launch its first magazine, which with a GBP4.50 (A$10.5) cover price will be one of the most expensive in Britain.
But the Guardian reports that many Sony customers will receive the magazine for free. Customers who spend more than GBP50 with the electronics company will received the magazine free, as will 135,000 people on the Sony database.
The magazine is produced by Haymarket Network, the contract publishing division of Haymarket Media Group which also publishes magazines for the Army, Tesco, Manchester United and Jaguar.
The magazine will contain advanced look at films, music and technology and games under production in the various parts of the Sony organisation, and is part of a marketing push by Sony to encourage consumers to regard it as an entertainment brand and not just a maker of electronics products.
- From MediaBlab
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