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Watching the Media - December 2007

NEW YORK TIMES IN DEAL TO INCREASE ITS ONLINE VIDEO CONTENT FOR THE 2008 US PRESIDENTAIL ELECTION

December 15th 2007 20:23

The New York Times is expanding its online video content by creating syndication deals with independent content producers
Beet TV says the New York Times has an agreement with Purple States TV for a series of about a dozen segments on the presidential primaries leading up to Super Tuesday on February 5.
The segments will appear on the op-ed pages beginning on December 19, a spokesperson for The New York Times told Beet TV.
Purple States TV is a privately-funded business headquartered in New Haven, with editing facilities in Manhattan, has selected five non-journalist ‘citizens’ to interview candidates in the key primary states of Iowa, New Hampshire and South Carolina.

They are from various political persuasions: a Republican, Democrat, libertarian and independent. They travel together with a two-camera crew, a total of 14 in the entourage for this new kind of reality TV."
In addition to the deal with The Times, Purple videos will air on some US state TV channels.

- From MediaBlab
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