UK SUN TO LAUNCH USER-GENERATED WEBSITE FOR PAGE 3 TOPLESS WANNABE MODELS TO AUDITION
December 15th 2007 05:52
UK's Sun newspaper is planning to introduce a user-generated content website inviting women to upload video auditions to become Page 3 girls.
PaidContent said the Page 3 wannabes will ask users to add videos of them demonstrating their prowess at becoming a topless model, a task that apparently involves shedding some clothing and being able to unhook a bra.
Fellow readers will be able to add comments and vote for their favourite candidates. The winners will appear on Page 3 of the News International tabloid.
The publisher thinks the idea has “massive viral potential,” a potential already tapped by the Nuts and Zoo magazines’ websites, which each invite girls to do a similar thing. PaidContent said, “Those efforts have managed to work under the radar but, with the Page 3 brand and national reach behind this latest prospect, expect outrage from moral arbiters.”
- From MediaBlab
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