ATLANTIC MONTHLY TO DROP THE MONTHLY TAG AS IT DECREASES PUBLISHING FREQUENCY
December 15th 2007 05:49
The New York Sun reports that Atlantic Monthly will drop the word ‘Monthly’ from its masthead and simply be known as The Atlantic.
It has already cut its schedule back to 10 issues a month and now the title is catching up.
The magazine is moving its sales and marketing base from Washington to New York, and, following a familiar story in recent times among magazines, staff layoffs are expected.
David Bradley, who paid $10 million to acquire the title from Daily News publisher Mort Zuckerman in 1999, is trying to stem losses and boost revenues. Buts it’s estimated the magazine is still losing up to US$5 million a year.
- From MediaBlab
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