WALL OF BOOBS IN CANADA’S BREAST CANCER PROMOTION
December 14th 2007 03:05
Media in Canada reports that what began as a creative concept to help educate women may become the largest piece of interactive art on the web, and certainly the largest piece of art featuring only breasts.
Beginning on January 10, women across Canada will be invited to TLC (Touch. Look. Check.) And then to take a picture of their (clad or unclad) breasts to upload to a ‘Booby Wall.’
The idea comes from Toronto's Boom Marketing and Real Interactive for Schick Quattro for Women as part of the company's support for Rethink Breast Cancer's TLC program.
Meanwhile at the BBC in the UK bosses have cracked down on about staff not wearing identification around their necks at all times, to the extent that failure to comply will now become a disciplinary issue. But this has not been well received by Women's Hour staff. They say that security staff are now spending much longer looking at their breasts, where the cards are located, and so will refuse.
- From MediaBlab
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