INDIA’S NETWORK18: TO LAUNCH A BUSINESS IN PARTNERSHIP WITH FORBES
December 14th 2007 02:59
Network18, through its TV18 group, will launch a business magazine in India in partnership with Forbes Media. The partnership will include a content licensing arrangement and an introduction of other Forbes products, subject to regulatory approval.
Commenting on this partnership, Raghav Bahl, managing director of Network18 told Exchange4media that, “Our partnership with Forbes for a business magazine in India is another compelling testimony to the growing acceptance of the Indian growth story worldwide. Rapid economic expansion, change in consumer mindsets and deepening of the market economy in the country have led to an enabling environment for business brands. We will be strongly positioned to deliver a benchmark offering in the market by fusing the strong editorial and brand lineage of Forbes and our proven expertise in the Indian business media market.”
William Adamopoulos, president and publisher of Forbes Asia, commented, “As the world’s foremost champion of entrepreneurial capitalism, we at Forbes are excited to partner with the accomplished media entrepreneurs at Network18 to bring the Forbes brand and style of journalism to India -- home of many of the world’s greatest entrepreneurs. This partnership in India complements and builds upon our existing Pan-Asia network of Forbes Asia, Forbes China, Forbes Korea and Forbes Nihonban.”
- From MediaBlab
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