ACP WILL SPEND $10 MILLION TO LAUNCH GRAZIA INTO AUSTRALIA IN SPRING 2008
December 13th 2007 11:26
ACP Magazines has released more information about its licensing agreement with Mondadori to publish the international weekly fashion magazine Grazia in the Australian market, as reported yesterday in MediaBlab.
The Australian edition of Grazia will launch in the spring of 2008 and will also be available in New Zealand.
Scott Lorson, ceo, ACP said, “Grazia is a truly unique and exceptional magazine that is held in the highest regard by publishers, advertisers, designers, and fashion forward audiences around the world. As a fashion weekly, we also feel it is the perfect complement to our existing stable of premium fashion and celebrity titles.
The Australian Financial Review reported the story, saying that ACP’s stable had acquired a “new show pony” for Australia’s already cluttered weekly woman’s magazine market.
It said ACP will spend more than $10 million launching the title, in its biggest new magazine launch since NW ten years ago.
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