UK FREESHEET METRO WEB SITES WILL GIVE USERS A SHARE OF AD PROFITS
December 13th 2007 11:23
UK’s free national daily newspaper Metro will launch two user-generated content websites next year that will give users a share of advertising profits they generate, according to UK Press Gazette.
The Associated Newspapers-owned paper said it will launch MEview, a Youtube-style video hosting service and MEmusic, a music sharing service, both hosted on metro.co.uk, which are now in their testing phase with a full launch planned for early next year.
Metro’s readers are the youngest of any national newspaper in the UK.
MEview users who upload video content will be asked whether they want to choose from a selection of 10 to 15 second advertising clips. Those who accept the advert will be paid a set rate per thousand views.
Metro Mobile, which launches later this month, will provide news and other Metro online content as well as giving access to the two new file-sharing services.
Metro distributed a daily average of 1.2 million copies in November, according to the latest ABC figures, and claims to have 750,000 monthly unique users.
- From MediaBlab
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