FAIRFAX PUSHES GOVERNMENT ON HIGH-SPEED BROADBAND TO FACILITATE INCREASED WEB VIDEO CONTENT
December 13th 2007 01:34
Fairfax Media chief executive David Kirk said the most pressing issue for the company with Australia’s new Rudd labor governmet was its commitment to a high-speed broadband network, which would give Fairfax readers faster internet access and video downloading capability, according to The Age newspaper.
Fairfax, which owns The Age, is expanding video content on websites like theage.com.au to attract more readers and advertising dollars, and offset declining demand for print classifieds.
The company had increased the number of monthly video downloads on its news sites from 1.2 million to 4.2 million over the past eight months, Kirk said.
Following an "interesting and busy" year, in which Fairfax increased its market value by more than half through its $3 billion merger with Rural Press and its $520 million takeover of Southern Cross Broadcasting's talkback radio stations and TV production assets, the focus next year would be on bedding down the deals, Kirk told The Age.
But he was tight-lipped about whether advertising demand had recovered from a dip during the federal election campaign’ although he commented that there is “a bit of uncertainty afterwards" as people assess the new government.
- From MediaBlab
Fairfax, which owns The Age, is expanding video content on websites like theage.com.au to attract more readers and advertising dollars, and offset declining demand for print classifieds.
The company had increased the number of monthly video downloads on its news sites from 1.2 million to 4.2 million over the past eight months, Kirk said.
But he was tight-lipped about whether advertising demand had recovered from a dip during the federal election campaign’ although he commented that there is “a bit of uncertainty afterwards" as people assess the new government.
- From MediaBlab
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