SINGAPORE MAGAZINE CONFERENCE ATTENDEES TOLD THE INTERNET IS BOTH A RESOURCE AND A RIVAL
December 13th 2007 01:27
The two-day Worldwide Magazine Marketplace, a magazine trade event, which took place in Singapore on Monday and Tuesday, drew an unprecedented 450 participants and exhibitors.
The event is usually always held in London but organisers decided to hold it this year in Singapore because of the growing importance of the magazine industry in the region.
Singapore alone has more than 3,000 publishing and printing firms, of which 700 publish books, journals, magazines and other products.
The Straits Times reported that speaker Dr Lee Boon Yang, the Singapore Minister for Information, Communications and the Arts, said the internet may be competing with magazines for readership and advertising, but the online world also offers magazine publishers tremendous opportunities including branding and marketing, and new ways to make money such as selling access to archived stories.
SPH Magazines publishes 90 magazines including Her World and Home & Décor.Another publishing group, The Lexicon Group, is also revamping the websites of its titles such as Wine & Dine, Smart Investor and New Man.
Magazine Publishers Association of Singapore president Ho Sum Kwong said the organisation is helping publishers in Singapore to exploit the internet by offering them training and other resources, and he believed every magazine should at least have a website.
- From MediaBlab
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