ASIAN MOBILE TV CONFERENCE HELD IN HONG KONG
December 13th 2007 00:16
Mobile TV CXO Summit, jointly organised by the Cable & Satellite Broadcasting Association of Asia and the Mobile Entertainment Forum was held in Hong Kong on December 3.
The interactive summit successfully connected 40 senior content owners, mobile communications carriers and service providers in an informal and innovative environment allowing participants to brainstorm on how best to nurture the growth of mobile TV in Asia.
Participants included Sony Pictures Television International, STAR Group, Turner International, Bloomberg Television, Discovery Networks, Granada International and Walt Disney Television.
According to a summary of the series of meetings in groups of 10 during the day, “ultimately mobile TV could be a huge revenue source for network operators, TV content owners, technology services providers and advertising agencies.
“Nevertheless, the jury is still out. There are many issues that still need to be addressed before getting a clear direction on the future development of mobile TV in Asia.”
During the Summit, it was widely agreed that two major challenges remain before securing mass consumer adoption of mobile TV services: “User experience and Content”.
According to the summary: “Although the capability to deliver content is there, user experience is very much dependent on technology being able to provide better networks with higher video quality and resolution; better devices with larger screens; longer battery life and affordable handsets across a widely varying Asian landscape.”
- From MediaBlab
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