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Watching the Media - December 2007

YAHOO IN NEW FINANCE CONTENT DEAL WITH CNBC.COM

December 13th 2007 00:06

The New York Times reports that Yahoo's push to bolster its B2B content continues with a new content deal with CNBC.com.
The business news channel will supply Yahoo Finance with video from CNBC.com, which publishes between 100 and 150 clips per day, as well as news articles.
The deal marks CNBC's first content deal with a major web portal. CNBC.com has failed to gain significant traction on the web, while Yahoo Finance, a popular tool for investors and researchers will benefit from adding more substantive content.
Yahoo Finance already publishes content from CNN, BBC, the New York Times, and the Fox Business Network. According to comScore, CNBC.com had 538,000 uniques in November, compared to 13.8 million for Yahoo Finance

Yahoo is also working on a related initiative, a financial news service for technology vendors.

- From MediaBlab
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