FLESH MAGS PLAYBOY AND PENTHOUSE EXPAND DIGITAL PRESENCE TO GET REVENUES UP
December 12th 2007 22:31
Playboy Enterprises said it has teamed with Minick AG, a pioneer in wireless infrastructure solutions and interactive applications, to help rapidly expand its mobile business throughout Europe.
The multi-year partnership is designed to expand Playboy's distribution of branded products and services to consumers throughout the region.
Playboy and Minick will work together to launch visually rich and compelling interactive mobile products including video clips, mobile TV, games and other services. European consumers soon will be able to both view and participate in Playboy programs and social communities.
Moco said Playboy initially pursued deals with a lot of operators, but the company’s ceo, Christie Hefner recently said at UBS Media Week that the deals had limited upside and weren’t particularly profitable.
Playboy has a sizable mobile content business outside the US, and its growth strategy appears to be to build up its own content and sell them to users, rather than license its brand and content to third parties.
Meanwhile Rafat Ali reports that the Penthouse Media Group has acquired adult-oriented social network operator Various Inc. forUS $500 million
Various runs more than 25 social net sites under its flagship site, FriendFinder.com.
Rafat Ali says that, while porn remains one of the most lucrative areas of online media, more traditional companies like Penthouse and have been struggling to catch up on the digital side. Playboy ceo Christie Hefner claimed 50 percent gains earlier this month at the UBS Global Media & Communications Conference.
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