NEW ZEALAND’S SMALL BUSINESS EXPO MAGAZINE TO GO INTERNATIONAL
December 27th 2007 23:09
New Zealand’s Your Business Your Way expo magazine will create an international presence as a back up to the proposed international launch of The Small Business Expo, the country's largest event for business.
Scoop.Co.NZ said the Small Business Expo went national in New Zealand for the first time last year and attracted larger than expected crowds with more than 13,000 business people attending at Auckland, Wellington and Christchurch.
Now small business sector specialists Sarah Trotman and Associates have taken the
concept overseas and are franchising the event through New Zealand's
Trotman attended the Business Startup Expo at Olympia in London and the International
Small Business Conference in Glasgow this year and says the Small Business Expo stacks up extremely well against these international events.
Resorting to acronym-speak, she told Scoop, "We plan to invite a number of APEC SME leaders and managers charged with looking after SMEs in the EU to attend the 2008 Small Business Expo and Vero Excellence in Business Support Awards to see for themselves that we are indeed world class."
She is confident the franchise package which includes Your Business Your Way expo magazine, the Small Business Expo, and the Excellence in Business Support Awards will work as well internationally as they have in New Zealand.
- From MediaBlab
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