BRITAIN’S CROWN AS WORLD LEADING TV FORMAT ORIGINATOR SHOWS SERIOUS SLIPPAGE
December 27th 2007 22:58
Take that Captain America – Britain claims that is has held on to its crown as the world's leading originator of television formats, with successes such as Simon Cowell's Got Talent franchise continuing to dominate international sales.
But its proportion of the global market, however, has once again declined, according to The Guardian..
In the first nine months of this year, the UK's share of the global format sales market was 33 percent, with independent producers accounting for 88 percent of the total, according to a report by the international distributor FremantleMedia, which is owned by the Luxembourg-based media group RTL.
The Guardian said “Britain has traditionally been seen as a leader in format origination because of the competitiveness of its domestic TV market and the willingness of broadcasters to take risks.”
But, despite still enjoying a big lead over its competitors, the UK has slowly seen its domination erode. Its global share stood at 43 percent last year and 50 percent in 2005, according to Fremantle.
The US and the Netherlands saw growth this year, mainly down to their successful creation of new game shows, a genre which has seen a renewed global interest with a 30 percent rise in the number of new titles this year across the main TV markets.
- From MediaBlab
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