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EMAP SELLS IT B2B DIVISION DESPITE DECLARING IT WOULDN’T

December 26th 2007 23:29

Women’s Wear Daily reports that Emap has now sold its B2B division and is no more, despite it saying it planned to keep its business-to-business operations earlier this month.
It sold its B2B arm for 1 billion pounds to Eden Bidco Ltd., a new company created for the takeover by Apax Partners and Guardian Media Group. The move follows the sale earlier this month of Emap's consumer magazine and radio division to the German publisher H. Bauer for 1.14 billion pounds.
The B2B business, widely regarded as Emap's most valuable sector, includes the retail trends web site WGSN, the retail trade publication Drapers and a conference business.

Apax's publishing interests include the Trader Media Group, which it co-owns with GMG, and American Lawyer Media. Apax also owns Tommy Hilfiger.

- From MediaBlab
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