THOUSANDS OF AUSSIES EXPECTED TO AUDITION FOR HOST OF LOCAL VERSIONS OF BBC’S TOP GEAR TV SHOW
December 26th 2007 23:22
Australia’s SBS Television has been swamped by applications from would-be hosts of an Aussie version of the BBC Worldwide hit show, Top Gear.
Thousands of submissions are expected in the coming month from locals hoping to host the Australian version of what is by far SBS's top-rating show.
The Australian newspaper, in reporting this, resorted to self-aggrandisement by stating, “The British motoring show (is) hosted by The Weekend Australian columnist Jeremy Clarkson.” True, technically, but of course the Australian simply carries a syndicated column by Clarkson.
SBS said it has been inundated with phone requests for more information, suggesting thousands, not hundreds, of people will submit 10-minute video auditions. A number of local celebrities have also asked to drive a lap in the ‘Star in a Reasonably Priced Car’ segment, while early interest among advertisers is said to be “extraordinary".
The Australian said, “Like another of the BBC's global entertainment franchises, Dancing with the Stars, Top Gear is heavily licensed and subject to strict British control. But Top Gear is key to the global expansion plans of the BBC's commercial arm, BBC Worldwide. It hopes Top Gear will be the world's leading motoring portal. As a result, Australian online rights have been separated from SBS's deal.”
- From MediaBlab
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Comment by Anonymous
You should add some of your own commentary.
Comment by Anonymous
I note that you did in fact comment on The Australian claiming Clarkson as their own.
My point is that if you want traffic, start talking about this show. 4000 applicants are now searching the internet for mentions of this issue.