COMIC BOOKS ARE NOW ON THE COME-BACK TRAIL
December 11th 2007 21:50
The humble and geekish comic book is making a come-back, and Advertising Age in the US reports, “As they try to reach young male consumers, advertisers and their agencies are increasingly turning to a once-scorned medium: comic books. Automaker Honda was one early adopter, having been in them since 2005.
“Since then, Chrysler and GM have joined the party, while Honda has stayed in as well. “Other big-budget marketers now pushing into the medium include Campbell Soup, the U.S. Army, AT&T and a host of movie studios and video-game makers.”
Advertising Age reports that the comic-book industry's “paltry” US$32 million in annual ad sales is set to increase, with comics now attracting older readers, including men in their 20s and 30s.
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Comment by Andy 2
Cop it Sweet
Metamorphosis
Random Travels
Comment by Peter Olszewski
Sadly I have no idea...but I presume it's the more "adult"fare