FOX BUSINESS SERVED UP AS THE CHRISTMAS TURKEY OF 2007
December 26th 2007 07:55
One of the biggest turkeys this Christmas has been News Corp’s Fox Business Network.
Launched with a great wave of publicity on October 15, its effect on the US business scene has largely been the sound of one hand clapping, and instead of being ground breaking its seems to have simply gone to ground.
Indeed, reports are that its numerous mistakes and gaffes, plus its ‘average Joe’ positioning, have buried it.
A couple of months after its launch, word on Wall Street was that there was barely a TV monitor in the New York Stock Exchange building tuned to Fox Business Network.
But it looks like Main Street has stayed away, although this hasn’t stopped rival CNBC pulling out all stops to further frustrate Fox.
According to 24/7 Wall Street, CNBC is threatening guests who appear on Fox Business News.
An executive at Jefferies & Co sent a note to Fox saying he could not appear on the new network without losing his place on CNBC. Arthur R. Hogan, the director, global equity product at the investment bank, informed Fox that "CNBC has put pressure on me not to do spots for any other business news stations."
Inside Cable News quoted an email sent by CNBC executive editor Nick Dunn to a guest saying, “Saw you on the new network. Please don’t make that a regular thing."
But 24/7 Wall Street said, “Unless/until Fox retools Fox Business News and aims it at a more sophisticated business audience, CNBC has nothing to fear. So this behind-the-scenes bullying does seem thuggish."
-From MediaBlab
| 47 |
| Vote |
subscribe to this blog
