HIGH SCHOOL ATHLETES BECOME A LIVELY US MEDIA NICHE MARKET
December 26th 2007 07:46
When it comes to magazine niche markets, America with its large relatively affluent population, rules and one of the livelier niche market segments is currently high-school-age athletes.
MediaDailyNews reports, for example, that as ESPN magazine celebrates its tenth anniversary, ESPN is set to expand its youth-publishing operations with the purchase of SchoolSports Inc, which publishes Rise and Girl, both targeting high-school-age athletes. The terms of the deal, which also included the Rise Web site, Risemag.com and its high-school basketball event business, were not disclosed.
Stack magazine, published with sponsorship from Nike, is distributed free to athletes by coaches, and also maintains a web site where users can post video clips of their performances, engage in social networking and join discussion and fan forums for famous athletes
In December 2006, Takkle.com partnered with Sports Illustrated to give the magazine access to its audience of high-school athletes. Like Stack's web site, Takkle.com offers users social-networking features and the ability to post videos of themselves in action.
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