US COMPANIES THOMSON AND DREAMWORKS IN STRATEGIC ALLIANCE TO DEVELOP ANIMATION IN INDIA
December 26th 2007 02:07
Two New York-listed companies, Thomson and its Technicolor Services division, and DreamWorks Animation SKG, Inc have formed a strategic alliance to develop world-class animation capabilities in India.
Thomson said the alliance leverages its recent investment in Paprikaas Animation Studios, a leading animation and game content provider in Bangalore, India. Paprikaas Animation Studios offers creative, technical and production capabilities to design and produce computer-generated animation for feature films, television programming, commercials and video games, with a strong focus on digital 3D content.
As part of the alliance and in collaboration with Thomson’s Technicolor Services division, DreamWorks Animation will assist Technicolor in the recruitment, training and development of top-tier animation talent to the Paprikaas facility in India.
The Paprikaas teams work on FARMkids, an animated children’s series, recently won a Best TV Series award at the Australian Effects and Animation Festival in Sydney.
Ann Daly, chief operating officer of DreamWorks Animation, said, "Through this strategic alliance, our objective is to tap into and further develop the gifted talent base in India, with the potential to do the kind of feature-level work for which we are renowned worldwide."
Paprikaas operations have recently relocated to Thomson’s new 100,000-square-foot, state-of-the-art digital content production facility in Bangalore. The expanded animation facility, which opened this summer, boasts impressive size and modern capabilities. The first of its kind in Asia, the facility will serve as Thomson’s post-production center of excellence in India.
According to India's National Association of Software and Service Companies, the global animation development market is expected to grow 9 percent yearly through 2009, to become a US$26 billion market. NASSCOM projects that in India, the animation development market will grow 34 percent yearly through 2009, to become a $950 million market. Meanwhile, the number of animated feature films released annually has grown from only one, in the 1995-97 timeframe, to 20, in the 2004-2006 timeframe.
- From MediaBlab
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