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EUROPEAN COMMISSION TO PROMOTE MEDIA LITERACY

December 23rd 2007 06:27


Chinese news agency Xinhua reported that the European Commission will promote ‘media literacy,’ the ability to critically analyse what they find in the media and to make more informed choices. Viviane Reding, European Union commissioner for information society and media said, “In a digital era, media literacy is crucial for achieving full and active citizenship. The ability to read and write - or traditional literacy - is no longer sufficient in this day and age. People need a greater awareness of how to express themselves effectively, and how to interpret what others are saying, especially on blogs, via search engines or in advertising.”

The commission's plans focus on three areas: media literacy for commercial communication, covering issues related to advertising; media literacy for audiovisual works, which is in part about raising awareness of European film and enhancing creativity skills; media literacy for online content.

- From MediaBlab

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