ADVERTISING REVENUE DOWN BY 0.1 PERCENT IN US IN SEPTEMBER
December 23rd 2007 02:51
Advertising in the US fell 0.1 percent in September, according to preliminary figures released Thursday by Nielsen Monitor-Plus.
US Media Week said that of the 16 media segments tracked by the research service, only six showed increases, led by the internet, with a 15.9 percent gain. Other media that increased during the period were national magazines, up 7.7 percent; national Sunday supplements (6 percent); outdoor (5.7 percent); national cable TV (1.2 percent); and Spanish-language TV (0.5 percent).
TNS Media Intelligence issued its third quarter estimates, reporting a slight increase in ad spending of 0.2 percent to $108.2 billion.
Media Week US reported that while traditional American advertising slid, product placement continued to grow. Product placement occurrences in among the top 10 prime time programs were up to 22,046 occurrences compared to 19,125 over the same period last year. Fox’s American Idol led with the most occurrences at 4,349.
The No. 1 brand for product placement was Coca-Cola soft drinks at 3,111, more than double No. 2-ranked Chef Revival Apparel.
In contrast, occurrences in prime-time cable network programming decreased.
- From MediaBlab
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