WALL STREET JOURNAL LAUNCHES ONLINE MEDIA GUIDE FOR ADVERTISERS AND MEDIA BUYERS
December 21st 2007 00:34
The Wall Street Journal reported that the Wall Street Journal has launched an online media guide for advertisers and media buyers to streamline its internal and external ad sales operation.
The site has been designed for advertisers, media buyers and the Journal's own sales staff to calculate advertising rates and schedules and access regional data like publication dates and category information in real time.
Creative agency Fluid beat four agencies in a tender to develop the site for Dow Jones, and the site will receive a major marketing push in early 2008 with online and print support targeting media buyers and advertisers.
Shawn Hiltz, senior marketing manager at Dow Jones, said the ambition project had been one year in the making.
- MediaBlab
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