MARTHA STEWART CLOSES BLUEPRINT MAGAZINE FOR 25 TO 39 YEAR OLD WOMEN
December 11th 2007 08:44
Martha Steward Living Omnimedia Inc in the US will discontinue publishing Blueprint magazine on a stand-alone basis after the January/February issue.
The company said it will produce Blueprint as focused special-interest issues within the home category, which it will introduce to brides-to-be through its Martha Stewart Weddings magazine.
Bluelines, the Blueprint blog, will continue and the company expects to increase Blueprint digital content across its Web sites.
Blueprint is a lifestyle magazine geared to women ages 25 to 39, a younger target audience than the company's flagship Martha Stewart Living and Everyday Food publications.
- From MediaBlab
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