CANADIAN RADIO REVENUE ON TRACK TO INCREASE BY ALMOST 9 PERCENT IN 2008
December 19th 2007 02:32
Media in Canada says that according to the latest numbers released by Canadian Broadcast Sales yesterday, national radio sales climbed 9.5 percent in the first quarter, and are on track to post strong annual growth of 8.7 percent.
The television writers' strike could have a positive impact on radio if it remains unresolved, and television audiences become more fragmented."
The top five spending categories accounted for 56.8 percent of total dollars in Canada. Retail led the way with 17.9 percent, while telecommunications accounted for 11.7 percent, financial services and insurance was 9.3 percent, and government 7.7 percent, due largely to the Ontario election. National automotive was down to 10.19 percent from 15.6 percent.
- From MediaBlab
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