MAGAZINES IN US DOCTORS OFFICES AND BEAUTY SALONS SCORE HIGH READERSHIP FIGURES ACCORDING TO STUDY
December 19th 2007 01:03
Media Daily News reports that a new study by McPheters and Co in the US shows that the proprietors of doctor's offices, beauty salons and places with waiting areas for customers find value in the magazines they distribute.
Most respondents say the publications generate substantial readership.
The study is intended to bolster the confidence of media buyers and advertisers in public-place copies, which are often dismissed as ‘junk circulation.’
Its sponsors include Bonnier Corp, Conde Nast, Hachette Filipacchi, Meredith, Time Inc, BusinessWeek, and the Magazine Publishers of America.
A separate research initiative from Mediamark Research and Intelligence, announced earlier this month, aims to produce these kinds of quantitative results by placing radio frequency identification chips in magazines in public places.
- From MediaBlab
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