VOGUE MAGAZINE IN THE US BRANCHES OUT AND CREATES ITS OWN IN-HOUSE AD AGENCY
December 19th 2007 00:43
Vogue magazine in the US has started up its own in-house ad agency, Vogue Studio, which has already worked with 29 brands, including Valentino, Montblanc, Cartier and Lancôme, and is the agency of record for Via Spiga and Adrienne Vittadini.
Women’s Wear Daily reports, “These brands can certainly bring their Vogue-created ads to other publications at, say, Time Inc. or Hearst Magazines, but the partnership is anchored in Vogue, said a spokeswoman.”
Terri Rawson, Via Spiga's senior vice president of marketing, said there was no pressure to hire Vogue Studio, adding it was chosen over other agencies, "because they understood our consumer and brand so well."
Women’s Wear Daily said, “The agency — and magazine — will likely get a boost when brands see the results from the new VISTA Print Effectiveness report from Affinity, that studied 33 issues of Vogue and found that the magazine ranked number one for highest overall ad recall, among the 103 magazine titles measured. The study looked at advertising recall among readers with a household income of US$75,000-plus from January 2005 through September 2007.”
- From MediaBlab
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Comment by Cibbuano
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Comment by Peter Olszewski
Little wonder I suppose that they have also become an ad agnecy themselves.