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Watching the Media - December 2007

FINANCIAL TIMES IN DEAL WITH REUTERS OVER VIDEO HOSTING

December 14th 2007 08:42

The Financial Times is continuing to focus on its online content, extending its relationship with Reuters to include video hosting across its photo, world news, business news sections, according to Marketing..
The addition of Reuters video will take the Financial Times video content to more than 100 per month, which is expected to grow in 2008.
The Financial Times has also recently partnered with Google and 30 other websites to launch a ‘First Click Free' program that will allow users to click through to FT.com content free of charge, without registration or subscription.

The news group also strengthened its blogging community to draw and retain more visitors to its site.
Ien Cheng, publisher and anaging editor of FT.com told Marketing that video content was playing an important role in the company's overall online growth. "We now create and publish over 100 popular videos of our own every month and this number will increase in 2008."


- From MediaBlab
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